Frequently Asked Questions (FAQs)

Qudo Soother™

What is the Qudo Soother™?

The Qudo Soother™ is a soother that delivers therapeutic relief for young babies. Designed with scientific research, the teat is specifically shaped to reduce discomfort in babies.

Why is it unique?

The Qudo Soother™ is unique in its patented teat design. The teat is a specific density, shape and angle to rest against a baby’s upper palate while they suck which can alleviate strains in their craniums which can reduce discomfort. It also stimulates the cranial rhythmic impulse. It increases the sucking reflex which helps stimulate the production of Oxytocin. In a young infant, Oxytocin is a natural pain relief and reduces flight/fight hormones, thereby resulting in a more relaxed infant.

How does it help?

The Qudo Soother™ helps through applying gentle pressure on a baby’s upper palate. As a baby uses the soother, it helps relax tensions and settle the nervous system. It is much more satisfying than a traditional dummy and sucking helps ease the pressure or strain patterns formed within the bone and soft tissue structures, for example the head. Strains or force impacts happen as adaptations to pressure, for example, their position in the womb pre-birth, the birth process or the dynamic growth in a baby’s first few months of life.  These patterns can contribute to making a baby uncomfortable and unsettled.

At birth a baby’s skull has immature sutures, wide open fontanelles which generally remain open and flexible up to 15 months to allow for the rapid growth of the human brain during that period. Strain patterns occur in the head and spine during pregnancy and/or birth due to this flexibility that is present in the skull.

Our research has showed that the Qudo Soother™ stimulates more active movement within a baby’s mouth, freeing up their tongue muscles and helping strengthen and coordinate a stronger, more effective suck and response.

What ailments does the Qudo Soother™ help with?

The Qudo Soother™ has helped babies with persistent crying, colic, reflux, GORD (Gastro-oesophageal reflux disease), tongue-ties, trapped wind, posseting and other signs of irritability or hard to console healthy infants. It is completely different to a traditional dummy.

What evidence do you have that it works?

We did a research study in 2019 which showed an improvement in all the babies that used the soother and reduced their irritability and crying. It helped parents console their babies and improved the whole mental wellbeing of parents and the wider family. The babies slept longer and more deeply, it reduced reliance on over-the-counter medications. There was no evidence that it impeded either breast or bottle feeding habits.

How did you come up with this idea?

Nicky came up with the idea of the soother after having a lot of babies being brought into her clinic suffering from colic, reflux, persistent crying.  She discovered from speaking to parents that soothers they had tried didn’t work. Sucking can be very comforting to a baby, but this doesn’t mean babies need to feed all the time. Nicky researched this further and having suggested to parents that all babies can and like to suck on a finger, she realised she could create a soother that simulated a human finger, this could solve a very real and hard problem for parents and their babies. The focus on this product was that it worked and made a real difference, something very useful and helpful to all families who might be struggling with settling or consoling their baby in the first weeks of life. It is also soothing to babies who are not experiencing difficult symptoms. It just works!

Why should parents try the Qudo Soother™?

It has worked so well for so many babies (see testimonials) and it has helped parents too. They have reported feeling more confident and content, feeling they are helping their babies. This helps parents feel emotionally and physically better, getting more sleep is all part of this.  Being a parent isn’t easy – it’s hard to know whether you are doing the right thing, and when your child is crying it’s stressful and worrying. Parenting can also be an isolating and challenging experience; we want to change that and help to make it a positive and contented time. A calmer baby makes happier parents and makes bonding much easier.

What is the mission of Qudo?

The mission of Qudo is to deliver soothing products that ease the stress, pain and discomfort of uncomfortable babies. We use real clinical experience and science led evidence to create new innovations to help solve problems. We provide support and information for parents in a baby’s first year of life.

We do this by working with experts and by bringing people with us. We create communities – both clinical and parental – that help inform and support our mission. We use our passion and our knowledge to nurture babies and their parents.

If we can’t help, our wish is that through our website you will find helpful information and be sign posted to the right support as needed. We will develop community links and support groups such as the Soothing Baby Clinic because early intervention, assessment and diagnosis helps parents to find out why your baby is uncomfortable and not settled. We are also considerate and thoughtful about the environment and our long-term aim is to reduce our impact and tread as lightly as possible – therefore we are using a UK manufacturer to reduce air miles, support our local communities and create new jobs. A circle of activity which supports everyone involved.

What is your vision for Qudo?

My vision for Qudo is to not only to deliver wonderful and effective new products but also improve the early care network for young babies and their families. A recent integrative review of papers by Botha et al* on the consequences of having an excessively crying baby, found that it ‘ruins everyday life, impairs breastfeeding, isolates and casts parents into loneliness, strains and breaks up family relationships.’ In addition, they found that ‘the infant may have problems later in childhood.’ How can we join up the dots and improve the babies and parents’ early life experiences? Qudo wants to help people.
*Botha, E., Kaunonen. M. (2019) The consequences of having an excessively crying infant in the family; an integrative review. Nordic College of Caring Science, Finland. Scandinavian Journal of caring Sciences, pg 779  

What makes Qudo different?

Everything we have done to date has been led by the real life needs of crying babies, listening deeply to challenges experienced by professionals and parents. Through the design and development of the Qudo Soother™ and its use by babies, with feedback from parents and professionals, it has helped inform the development. It is a new invention and this is confirmed by its patent.

What is Cranio-Sacral Therapy(CST)?

It is a gentle yet extremely powerful treatment that that relieves compression in the bones of the head, sacrum (a triangular bone in the lower back) and spinal column. CST is non-invasive and can help treat a number of conditions. It uses gentle pressure on the head or body to relieve the stress and pain caused by compression. Qualified professionals such as Osteopaths, physical therapists and Chiropractors may be trained in CST. Only a qualified and registered Osteopath in the UK is entitled to use the professional title as a Cranial Osteopath. The human body has a powerful inherent healing potential, but this potential can be compromised or depleted by injury, disease, trauma and stress. The forces of nature, both within and outside the body, have a natural tendency to reintegrate and restore healthy function. CST engages with these forces in order to enhance the body’s natural healing ability and to restore health and integration of body, mind and spirit. It can enhance health in any circumstances – from new born babies to the elderly, from birth patterns, injury, illness, severe trauma, and all the many stresses and strains of life, both physical and emotional, often resolving issues that are not helped by other means. It is a profoundly transformative process. See for more information.